The Brief

Mac software developer Carter Allen was looking for a new, simple way to brand himself web-wide. He desired a unique symbol which would work at both small and large sizes, in a variety of contexts. I began by playing with the lettering to see what unique ways the C and A could be presented. I also asked Mr. Allen what aspects of his personality he’d like reflected. He noted that he frequently wears a particular style of hat. I combined the two ideas, and presented him with a simple, elegant hat that subtly conveys his initials.